“His name was Festus — a soft-spoken Systems Admin at a mid-sized Lagos retail company that once promised “stability” and “growth.” But nothing prepares you for the day HR calls a Zoom meeting with 60 people, just to say half of them are being let go. Festus wasn’t among the laid-off — not yet. But […]
Why Every African Youth Needs Digital Skills Now (Not Later) Read More »
Tech EntrepreneurshipIf you’ve spent any time on social media recently, you’ve likely heard claims like: “I made $3,000 in one day through affiliate marketing.”“Digital marketing is the easiest side hustle in 2025—you don’t even need skills.” These statements, while attention-grabbing, often blur the lines in the ongoing debate of affiliate marketing vs digital marketing in Nigeria.
Affiliate Marketing vs Digital Marketing in Nigeria Read More »
Tech EntrepreneurshipThe fact is, most people have an expertise that would make a good product others would happily pay for. But some people either don’t feel confident enough to charge for what they know, or they really don’t know enough to charge. So what kind of product can these folks create? That’s easy – software. With
Proven Best-Selling Products to Make When You’re a Beginne Read More »
Tech EntrepreneurshipYou’ve likely seen comments in IM forums such as: “How much will I have to spend to do this?” Or “I won’t have to spend any money to start this $1,000 a week business, right?” Yeah. Right. Where did the notion come from that it should cost zero dollars to start a real business? If
Best Ways to Spend Startup Funds for Quick Growth Read More »
Tech EntrepreneurshipLet’s say you want to start a new business, but you need some capital to do it. Maybe you want to start making apps or some other kind of software. Or you need software for your own social networking site, or whatever. Here’s how to get others to fund it for you. As you are
How to Get Others to Fund Your Business Without Asking Read More »
Tech EntrepreneurshipWhich one would you remember: “Pete and Earl’s Hair Salon for Men,” or “Best Head Salon?” How about “The Best Irrigation Installation and Repair” or “Dirty Boots Irrigation?” Choosing a memorable name for your business, service or product can actually increase your business, for 3 reasons: – People can remember it in conversation with others.
Business Naming Tips for Growth and Referrals Read More »
Tech EntrepreneurshipOnce a business owner gets to a certain income level, that person almost invariably gets stuck. They can’t seem to make any more money, even when they pour more and more of their time into their business. Why? Because they are working IN their business rather than ON their business. That’s why it’s so important
Get Your Business Unstuck Fast: A Quick Guide Read More »
Tech EntrepreneurshipYeah, we preach about picking something and staying focused on that something until you make it a success, but there are exceptions, and this is a big one. There are certain products you should probably grab whenever you see them. These are “how to” products on marketing techniques that contain three little words that can
4 Powerful Words That Instantly Boost Your Income Read More »
Tech EntrepreneurshipThere’s an expression that the first million dollars is the hardest to earn. It’s also true that your first business is the hardest to start. But once you’ve got one business, why not branch out and create a second business? If you do, you’ll have another revenue stream, as well as added security. After all,
Why You Must Start a Second Business Right Now Read More »
Tech Entrepreneurship