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Why Authenticity is the New Currency When GehGeh first entered the digital world, he didn’t look like the typical influencer. He was simply a Nigerian content creator introducing himself as “Your Financial Coach” on TikTok, where he shared practical financial advice in plain, relatable language. With no flashy editing, no borrowed luxury backdrops, and no […]

Born to Create: 7 Ways to Monetize Authenticity Read More »

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Born to Create: 7 Ways to Monetize Authenticity

The conference room was buzzing with energy. On one side of the table, Temi was pounding her fist gently as she argued, “Pick a specialty and master it — that’s how you grow your career. Focus is power!” Across from her, Chidi was shaking his head. “That worked ten years ago,” he shot back. “But

Tech Utility Players vs Specialization: Future IT Careers Read More »

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Tech Utility Players vs Specialization: Future IT Careers

Grit and hard work alone won’t make you rich online. In this honest breakdown, we unpack the myths of hustle culture, the hidden labor behind digital success, and why grit without strategy leaves many creators burnt out and broke. If you’ve been grinding with little to show, this is your wake-up call.

The Gig Lie: Why Grit Alone Won’t Make You Money Online Read More »

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The Gig Lie: Why Grit Alone Won’t Make You Money Online

Introduction In today’s digitally driven world, social media platforms have become indispensable tools for businesses looking to expand their brand visibility and reach a global audience. Among these platforms, TikTok and YouTube, along with other user-generated content platforms, offer unique opportunities for businesses to enhance their market penetration and boost brand awareness. In this special

How to Use TikTok, YouTube & UGC for Business Success 2024 Read More »

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How to Use TikTok, YouTube & UGC for Business Success 2024

You already know about the BIG THREE niches: Health, Relationships and Money. It’s been estimated that as much as 80% of online revenue has something to do with these 3 niches. Of course, if you’re going into one of these niches, you’re going to want to niche it down a whole lot more. For example,

Surprise Online Business Niche with High Profit Potential Read More »

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Surprise Online Business Niche with High Profit Potential

Imagine if your products were as addictive as some drugs – only in a good way. Your customers derived tremendous satisfaction from using your products and continued to buy and use them for months and years. Your business would thrive, your customers would receive tremendous benefit, and everyone in this scenario would be happy. But

How to Ethically Build Addiction into Marketing Read More »

Future of Work:

How to Ethically Build Addiction into Marketing

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