Why Authenticity is the New Currency When GehGeh first entered the digital world, he didn’t look like the typical influencer. He was simply a Nigerian content creator introducing himself as “Your Financial Coach” on TikTok, where he shared practical financial advice in plain, relatable language. With no flashy editing, no borrowed luxury backdrops, and no […]
Born to Create: 7 Ways to Monetize Authenticity Read More »
Future of Work:“His name was Festus — a soft-spoken Systems Admin at a mid-sized Lagos retail company that once promised “stability” and “growth.” But nothing prepares you for the day HR calls a Zoom meeting with 60 people, just to say half of them are being let go. Festus wasn’t among the laid-off — not yet. But
Why Every African Youth Needs Digital Skills Now (Not Later) Read More »
Tech EntrepreneurshipThe conference room was buzzing with energy. On one side of the table, Temi was pounding her fist gently as she argued, “Pick a specialty and master it — that’s how you grow your career. Focus is power!” Across from her, Chidi was shaking his head. “That worked ten years ago,” he shot back. “But
Tech Utility Players vs Specialization: Future IT Careers Read More »
Future of Work:Grit and hard work alone won’t make you rich online. In this honest breakdown, we unpack the myths of hustle culture, the hidden labor behind digital success, and why grit without strategy leaves many creators burnt out and broke. If you’ve been grinding with little to show, this is your wake-up call.
The Gig Lie: Why Grit Alone Won’t Make You Money Online Read More »
Future of Work:If you’ve spent any time on social media recently, you’ve likely heard claims like: “I made $3,000 in one day through affiliate marketing.”“Digital marketing is the easiest side hustle in 2025—you don’t even need skills.” These statements, while attention-grabbing, often blur the lines in the ongoing debate of affiliate marketing vs digital marketing in Nigeria.
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Tech EntrepreneurshipIn today’s digital era, your website is more than just an online presence—it’s the very face of your business. Whether you’re an entrepreneur with a dream or a well-established business looking to expand, your website is the gateway to achieving global reach, attracting customers, and generating revenue. Yet, so many businesses overlook the importance of
Is Your Website Holding You Back? Time to Upgrade Read More »
Design Trends & InspirationIn the world of web design, challenges are inevitable, but they often pave the way for innovation and growth. This blog post explores the journey of tackling a particularly demanding project for a client in the hospitality industry. The goal was to create a website that reflected the modern and sophisticated nature of their boutique
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Design Trends & InspirationIn today’s digitally driven landscape, the significance of a strong online presence cannot be overstated. As businesses strive to remain competitive and relevant, one tool stands out as indispensable: the website. But what makes a website truly effective? Join me on a journey as we delve into the why and how of acquiring a website
How a Website Boosted Business Growth: Real Case Study Read More »
Design Trends & InspirationIn the digital age, the traditional sequence of learning followed by earning is rapidly evolving, especially for Gen Z. They are a generation born into technology, with an innate understanding of the digital world and its vast opportunities. For many Gen Z individuals, the desire to earn while learning stems from several factors: 1. Financial
Learn and Earn: Digital Paths for Gen Z Success Read More »
Feature ArticlesArtificial Intelligence (AI) undoubtedly brings a multitude of advantages to the workplace, but it also presents several challenges, particularly for employees. Here’s a breakdown of the likely challenges AI will pose to employees in various areas: 1. Productivity: – Advantages: AI can enhance productivity by automating repetitive tasks, enabling employees to focus on more
AI’s Impact on Today’s Workforce: Key Opportunities & Challenge Read More »
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