Why Authenticity is the New Currency When GehGeh first entered the digital world, he didn’t look like the typical influencer. He was simply a Nigerian content creator introducing himself as “Your Financial Coach” on TikTok, where he shared practical financial advice in plain, relatable language. With no flashy editing, no borrowed luxury backdrops, and no […]
Born to Create: 7 Ways to Monetize Authenticity Read More »
Future of Work:“His name was Festus — a soft-spoken Systems Admin at a mid-sized Lagos retail company that once promised “stability” and “growth.” But nothing prepares you for the day HR calls a Zoom meeting with 60 people, just to say half of them are being let go. Festus wasn’t among the laid-off — not yet. But
Why Every African Youth Needs Digital Skills Now (Not Later) Read More »
Tech EntrepreneurshipThe conference room was buzzing with energy. On one side of the table, Temi was pounding her fist gently as she argued, “Pick a specialty and master it — that’s how you grow your career. Focus is power!” Across from her, Chidi was shaking his head. “That worked ten years ago,” he shot back. “But
Tech Utility Players vs Specialization: Future IT Careers Read More »
Future of Work:Grit and hard work alone won’t make you rich online. In this honest breakdown, we unpack the myths of hustle culture, the hidden labor behind digital success, and why grit without strategy leaves many creators burnt out and broke. If you’ve been grinding with little to show, this is your wake-up call.
The Gig Lie: Why Grit Alone Won’t Make You Money Online Read More »
Future of Work:If you’ve spent any time on social media recently, you’ve likely heard claims like: “I made $3,000 in one day through affiliate marketing.”“Digital marketing is the easiest side hustle in 2025—you don’t even need skills.” These statements, while attention-grabbing, often blur the lines in the ongoing debate of affiliate marketing vs digital marketing in Nigeria.
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